Nia: Proprietary new shampoo beguiles users with highest gloss, silkiest texture, and most radiant color ever witnessed.

For demanding men and women whose hair does not shine as brightly as it should, feel as soft as it could, or radiate color the way they want, now DS Laboratories unveils its high-tech Nia Helio Hydrating Shampoo and Nia Helio Hydrating Conditioner.

These super-premium cosmeceuticals — developed over 10 years of research, design, and testing — treat dull, split, colorless hair more aggressively and effectively than any other shampoo or conditioner. Because Nia products combine rare botanicals, extracted mechanically, not chemically, then vectored deep into the cortex of hair via next-generation nanosome encapsulation.

Precious compounds deployed through Nia include hydrolyzed phyto-proteins and amphoteric amino acids to repair damage and improve fiber strength, plus polyphenolic extracts that shield hair against ultraviolet radiation and neutralize oxidative radicals, hygroscopic sericin to moisturize the cortex and seal the cuticle, cationic phospholipids to boost the electrostatic affinity of molecules for hair, botanical extracts to repel environmental odors and inhibit photo-degradation, and several agents with antimicrobial properties and immunomodulatory effects.

For regular users of Nia, such advanced cosmetic science means the highest gloss, silkiest texture, and most radiant color possible today. It means your hair rinses and dries faster, tangles and splits less, styles easier, smells fresher, and stays free of residue. It also means fewer color treatments — if any.

Take advantage of this amazing breakthrough, and raise your image to a level never before attainable. Try high-performance Nia Helio Hydrating Shampoo and Nia Helio Hydrating Conditioner.

Directions for Nia Helio Hydrating Shampoo: Wet hair thoroughly. Lather and rinse. Repeat as necessary. Follow with the conditioner.

INGREDIENTS: DI WATER, SODIUM COCOYLISETHIONATE, SODIUM LAUROYLOAT AMINO ACIDS, SODIUM LAURYL SULFOACETATE, POLYGLYCERYL 3 LAURATE,MYRISTYL NICOTINATE, DISODIUM LAURETH SULFOSUCCINATE, METHOXYPEG/PPG-7/3 AMINOPROPYL DIMETHICONE, COCOAMODOPROPYLHYDROXYSUTAINE, SODIUM LAUROYL SARCOSINATE, COCOAMODOPROPYLAMINEOXIDE, HYDROLZED VEGETABLE PROTIEN, PEG 60 ALMOND GLYCERIDES, PG-PROPYLSILIANETRIOL, GLYCERYL STEARATE, PEG 150 DISTEARATE, SUPEROXIDEDISMUTASE, PANTHENYL ETHYL ETHER, GUAR HYDROXYPROPYLTRIMONIUMCHLORIDE, MELANIN, POLYQUATERNIUM 70, CINNAMIDOPROPYLTRIMONIUMCHLORIDE, TOCOHERYL ACETATE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL,AMODIMETHICONE, C11-15, PARETH-7, LAURETH-9, TRIDECETH-12, LECITHIN, OLIVEOIL PEG 7 ESTERS, LINOLEANIDOPROPLY PG-DIMONIUM CHLORIDE PHOSPHATE,GINKGO BILOBA LEAF EXTRACT, HYDROLYZED JOJOBA PROTEIN, BIFIDA FERMENTEXTRACT, HELIANTHUS ANNUS EXTRACT, SANTALUM ALBUM (SANDALWOOD) WOODEXTRACT, BIOSACCHARIDE GUM 1, PERSEA GRATISSIMA (AVOCADO) FRUIT EXTRACT,HYDROLYZED CONCHIOLIN PROTEIN, CAMELLIA SINENSIS LEAF EXTRACT,EQUISETUM ARVENSE EXTRACT, ALOE BARBADDENSIS LEAF JUICE, GLYCERTH-26,PANTHENOL, HYDROLYZED WHEAT PROTEIN, HYDROLYED SERICIN, AMP ACRYLATESCOPOLYMER, WHEAT AMINO ACID, DIMETHICONOL, POLYQUATERNIUM 59,DIVINYLDIMETHICONE/ DIMETHICONE COPOLYMER, OCTYLDODECANOL, C12-13PARETH-23, C12-13 PARETH-3, BENZOPHENONE 4, BETAINE, HYDROXYPROPYLTRIMONIUMHONEY, BUTYLENE GLYCOL, METHYLPARABEN, PROPYLPARABEN,METHYCHLOROISOTHIAZOLINONE, METHYISOTHIAZOLINONE, LIMONENE, LINALOOL,LACTIC ACID, CITRIC ACID, FRAGRANCE, COLOR

Nia
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