For demanding men and women whose hair does not shine as brightly as it should, feel as soft as it could, or radiate color the way they want, now DS Laboratories unveils its high-tech Nia Helio Hydrating Shampoo and Nia Helio Hydrating Conditioner to treat such conditions more effectively than ever before.
Viewed in cross section, a hair shaft has three concentric layers. Outermost is the protective cuticle, the layer responsible for luster and texture. The intermediate layer is the cortex, densely packed keratin cells that provide strength, elasticity, and color. At the center is the medulla, with loose cells and airspaces.
Dullness, roughness, and lifeless color result from environmental assaults to the cuticle and cortex. Aggressive styling techniques, like dyeing, brushing, and blow-drying, can strip the cuticle of its outer scales, leaving fibers feeling brittle. Ultraviolet radiation and waterborne chlorine can bleach color from the cortex, especially in color-treated hair, and cause oxidative radicals to break down structural proteins. Airborne smoke and dust can invade hair strands and cause odors to linger.
The new technology in Nia is proven scientifically to reverse that damage, to restore the healthy look and feel of hair, and to make it better than ever.
- To learn more, read Solution: Nia Shampoo and Conditioner.
- To try Nia, see Purchase: Nia Shampoo and Nia Conditioner.
Super-premium Nia Helio Hydrating Shampoo and Nia Helio Hydrating Conditioner — advanced cosmeceuticals developed through 10 years of clinical research, design, and testing — treat dull, frizzy, colorless hair more aggressively and effectively than any other shampoo or conditioner before.
Nia confers a soft, smooth, supple feel to hair and scalp, perhaps for the first time ever. Nia increases gloss and sheen dramatically. Nia preserves color and improves radiance in both color-treated and untreated hair.
Cutting-edge ingredients in Nia reverse the damage done to stressed-out hair, rebuild and revitalize hair strands, and shield them against further assault from ultraviolet radiation and environmental pollutants. Synergistic active compounds protect hair fibers from aging due to oxidative degradation. Others work to reseal the shaft, retain cortical moisture, and strengthen hair from scalp to tip. Superior conditioners work without greasiness or residue.
High-tech Nia performs so well because the product line combines rare botanicals, extracted mechanically, not chemically, then vectored deep into the cortex of fibers via next-generation nanosome encapsulation.
- To learn more, read Technology: Repair, strengthen, hydrate, protect.
- To try Nia, see Purchase: Nia Shampoo and Nia Conditioner.
Precious compounds deployed in Nia Shampoo and Nia Conditioner include hydrolyzed phyto-proteins and amphoteric amino acids to repair damage and improve fiber strength, aggressive antioxidants to shield hair against ultraviolet radiation and neutralize oxidative radicals, hygroscopic sericin and plant-based amino acids to moisturize the cortex and reseal the cuticle, cationic phospholipid to boost electrostatic affinity between molecules, extracts to repel environmental odors and inhibit photo-degradation, and agents with antimicrobial properties and immunomodulatory effects. REPAIRING DAMAGE. Nia repairs damage — perceived as dry, brittle hair — and improves texture by applying amino acids derived from plant proteins subjected to hydrolysis. Such polyphenolic derivatives have been researched extensively by DS Laboratories and possess several benefits over animal proteins such as collagen or keratin.
With a molecular mass as low as 150u, the amphoteric amino acids formulated into Nia products easily penetrate the cortex — densely packed cells at the core of a hair fiber — as well as horny layers of the scalp. In one study employing radio-labeled amino acids of Triticum — part of the Nia formula — up to 99 percent of the substantive acids actually migrate into the hair. Such powerful restorative properties mean that Nia Shampoo and Nia Conditioner make hair more manageable and easier to style, with a feathery lightness and healthy appearance.
STRENGTHENING FIBERS. Ultraviolet radiation breaks down the protein structure of hair, especially the amino acids tryptophan and cystine. UVB rays tend to weaken the keratin, thus hair’s integrity, while UVA rays disintegrate the pigments, thus its color. Pericarp extracts of Litchi chinensis and other polyphenol-rich antioxidants woven into Nia products, however, strengthen hair fibers against breakage and fading since they scavenge oxidative radicals so efficiently.
In one major study of this activity, human hair is exposed to UVA radiation, with an increase in fluorescence due to the oxidation of terephtalic acid into its dianion-hydroxyl radical, indicating damage. But in the presence of Litchi chinensis, free-radical formation is reduced by 28–34 percent. Nia’s polyphenol-rich antioxidants, therefore, mean that fibers break less and colors last longer.
HYDRATING THE CORTEX. Symptoms of cortical dehydration in hair include a flyaway appearance and difficulty styling. State-of-the-art Nia products, however, revitalize hair with superior body, manageability, suppleness, and sheen due to the humectant properties of plant-based amino acids, especially from Triticum, contained in Nia.
As both anions and cations, these lightweight amino acids can penetrate all the way to the cortex of a hair fiber, the densely packed keratin around the centerline. Here the hygroscopic molecules attract and retain significantly more moisture within each strand. In one clinical study, tresses treated with amino acids of Triticum retain 35 percent more moisture than water controls, an improvement that spans the entire range of relative-humidity readings and matches levels achieved by amino acids of keratin.
Such powerful humectant properties mean that hair treated with Nia retains more moisture naturally for maximum body, control, gloss, and radiance. PROTECTING THE CUTICLE. A hair’s cuticle gets broken down by manual stressors such as brushing and blow drying, environmental assaults from solar radiation and chlorine, and chemicals carried in smoke and other pollutants. Once stripped of its outer layer, the hair splits, looks dull, loses color, and retains odors.
But exceptional Nia products weave a new protective film around hair fibers — to reseal them and restore their high gloss, rich color, and fresh scent — because the biologically active products incorporate compounds of Moringa oleifera and sericin. Sericin, a protein that cements fibroin filaments to create natural silk, has a unique affinity for the keratin that makes up hair, so it bonds to the cuticle to retain moisture and recreate a smooth, supple, glossy finish.
Moringa oleifera peptides — plant-based strings of essential amino acids — are cations that adhere especially well to coloring agents so they can inhibit photo-degradation from UVA radiation. They also repel environmental pollutants like cigarette smoke. In one test, M oleifera proteins are labeled with a florescent marker, and cross-sectional images confirm their adherence even to heavily damaged hair strands. In another test, hair is exposed to particulate matter similar to vehicle exhaust and cigarette smoke, and 38 percent fewer particles adhere to the strands after treatment with M oleifera. In a third test, using ultraviolet radiation, treated hairs show a 64-percent improvement in keratin quality and a 38-percent boost in fiber strength. In a fourth test, treated strands show 33 percent less oxygen-radical formation.
The combination of Moringa oleifera and sericin in Nia products means that overall volume is increased, color vibrance is revealed, natural sheen is elevated, and pleasant fragrances linger. DELIVERING INGREDIENTS. Some other shampoos contain promising ingredients, but without a mechanism to penetrate hair fibers, they just rinse away worthlessly. Some conditioners include oils and waxes for shine, but with all the heavy residue, hair just goes limp and looks unclean.
High-performance Nia products, however, penetrate the cuticle layer to deposit active ingredients deep within the cortex of hair fibers, where they can work most effectively, because DS Laboratories utilizes nanosomes, a next-generation delivery system for active compounds. These specialized liposomal vesicles — made from a cationic phospholipid with an electrostatic affinity for hair — remain anchored to fibers even after washing, thus facilitating penetration by the active ingredients contained within them.
In a test of anchoring ability, hair is submerged for 15 minutes in a nanosome-based solution containing tocopheryl acetate, after which the hair is dried and analyzed. The same protocol is followed with a solution of non-encapsulated tocopheryl acetate. Researchers find that the nanosome delivery system attaches 180 percent more active ingredients than the same ingredients delivered free of encapsulation. In a test of resistance to washing, a fluorescent phospholipid is used to mark the nanosomes. Hair is submerged in the solution and stirred, then washed and left to dry. Examined by confocal microscopy, the nanosomes remain anchored to the hair even after washing.
In a test of penetration by nanosome encapsulation, active ingredients to be delivered to the cortex are treated with a hydrophilic marker. By observing transverse slices, the efficient release of active ingredients into the cortex is confirmed. So nanosome encapsulation of active ingredients means that Nia products can repair damage, rebuild fibers, and restore color, while other shampoos and conditioners merely sit on the surface of hair until rinsed out.
- To try Nia, see Purchase: Nia Shampoo and Nia Conditioner.
Take advantage of Nia, the new state of the technology, and raise your image to a higher level, a more beguiling level, one never before attainable. Enjoy greater confidence and success, knowing you always look your most perfect — younger, more alive, more glamorous. Get the date. Win the job. Live life to the fullest.
Try the new reference among hair products, unsurpassed Nia Helio Hydrating Shampoo and Nia Helio Hydrating Conditioner, the very next time you wash and condition.
- To learn more, read Directions: Wash and condition normally.
- To try Nia, see Purchase: Nia Shampoo and Nia Conditioner.
Nia Helio Hydrating Shampoo: Wet hair thoroughly. Lather and rinse. Repeat as necessary. Follow with the conditioner. Nia Helio Hydrating Conditioner: Work through damp hair and leave the product on for one minute, then rinse. For extra therapy, leave it on for five minutes.
- To try Nia, see Purchase: Nia Shampoo and Nia Conditioner.
BENEFITS. The primary reason to use Nia products is a perfected image — knowing you always look your best for more confidence and greater success in life. BOTANICALS. Rare plant-based extracts are rendered mechanically, not chemically, to preserve their therapeutic properties.
DAMAGE. Dullness, roughness, and lifeless color result from aggressive brushing and blow-drying, ultraviolet radiation from the sun, and environmental smoke and dust. DEVELOPMENT. The new reference in cosmeceuticals, Nia Helio Hydrating Shampoo and Nia Helio Hydrating Conditioner, were developed by DS Laboratories through 10 years of clinical research, design, and testing.
DIRECTIONS. Use Nia products as you would any shampoo and conditioner. HAIR COMPOSITION. The outermost layer of a hair shaft is the cuticle, responsible for texture and luster. The intermediate layer is the cortex, made of keratin cells packed densely for strength, elasticity, and color. At the center is the medulla, with loose cells and airspaces.
HYDRATION. Nia products revitalize hair due to the humectant properties of plant-based amino acids, so fibers retain more moisture for maximum body, control, gloss, and color. INDICATIONS. Nia Shampoo and Nia Conditioner are indicated for men and women whose hair does not shine as brightly, feel as soft, or radiate color as they would like.
INGREDIENTS. Active compounds in Nia protect against oxidative degradation, retain more cortical moisture, and strengthen hair from scalp to tip. Conditioning agents work without residue. NANOSOMES. Nia deposits compounds deep within the cortex of fibers by utilizing nanosomes — infinitesimal carriers made of a specialized phospholipid with an electrostatic affinity for hair — which can attach more active ingredients, persist even after washing, and penetrate strands more effectively.
NIA. A premium line of high-performance shampoo and conditioner from DS Laboratories, Nia reverses damage, restores healthy look and feel, and reveals radiant color. PROTECTING HAIR. Nia reseals damaged cuticles, to restore their high gloss, rich color, and fresh scent, by incorporating sericin, a protein from natural silk, and Moringa oleifera peptides, which are plant-based strings of essential amino acids.
REPAIRING DAMAGE. Nia repairs hair with amino acids derived from plant proteins, which make it more manageable and easier to style, with a feathery lightness and healthy appearance. RESULTS/PRIMARY. The advanced cosmetic science behind Nia means achieving the highest gloss, silkiest texture, and most radiant color possible.
RESULTS/SECONDARY. Hair rinses and dries faster, tangles and splits less, styles easier, smells fresher, and remains free of heavy residue. It also requires fewer color treatments, if any. STRENGTHENING HAIR. Extracts of Litchi chinensis and other polyphenol-rich antioxidants scavenge oxidative radicals to strengthen hair fibers against breakage and color fading.
TECHNOLOGY. High-tech Nia performs most effectively because its premium active ingredients are vectored deep into the cortex of hair fibers via next-generation nanosome encapsulation. WHY USE NIA. The new leader among shampoos and conditioners, Nia gives hair a smooth and supple texture, increased gloss and sheen, and improved color radiance.
- To try Nia, see Purchase: Nia Shampoo and Nia Conditioner.
